ABOUT

Our brief was to launch a gin like no other. A 'Super Liquid' with an above average ABV and a price point that elevates Aureus Vita into a luxury drinks category, predominantly filled with single malt whisky.

The world needed to discover and understand why Aureus Vita was not just another gin. Telling the story behind its creation and demonstrating the attention to detail in every step of its journey, ensuring craftsmanship, commitment and quality were all worthy of Aureus Vita being associated with the luxury drinks sector.

'Gin Reinvented' tells the story of John Hall, the award-winning Master Distiller who completely reinvented the world of gin.

Far from another gin gimmick, this documentary captures Hall's entire 4+ year process in the pursuit of mathematical taste perfection, guided by the Golden Ratio that resulted in Aureus Vita: The world's first gin worthy of the luxury market.