Daniel's work

I am currently the Head of Technology Optimisation at The Guardian. I specialise in maximising yield and operational efficiency through implementation and refinement of advertising technologies. I have worked in the publishing industry over the last 8 years, with previous employers including The Economist and Conde Nast. Throughout my career I have worked on providing operational and commercial support across direct, programmatic and internal marketing propositions & technologies. I now uses this holistic view of the publisher ad stack to help unify the opportunities and insights each of these areas present, and optimise accordingly to maximise the return publishers receive from their online properties.