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Daniel Packness
Strategy Director
ABOUT
Thanks to a partnership with the delivery app Rappi in June 2021, Burger King pulled off the first ever sale of a unique combo meal consisting of a Whopper sandwich with a side of McDonald's Fries. During the campaign, for every Whopper ordered from Rappi's app, a courier went straight to a Burger King restaurant to pick up a Whopper, then stopped at a McDonald's restaurant on the way to pick up a side of Fries, and brought them together as one single order: the Ultimate Combo.
MADEIT CREDITS
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Burger KingClient
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A9 AudioProduction Company -
Allan LimaAssistant Photographer -
Ana Beatriz DuarteRTV -
Apollo CarvalhoMusic Producer -
Ariama PereiraRTV -
Ariel GrunkrautChief Marketing Officer (CMO) -
Carolina ChadiMedia Team -
Carolina SilvaPlanning Team -
Carolina VieiraHead of Account Management -
David The AgencyAgency -
Fabrício PrettoCreative Director -
Fernanda PeixotoProduction Director -
Fernanda VieiraMedia Team -
Fernando MachadoGlobal Chief Marketing Officer -
Francisco LosadaAssociate Creative Director -
Gabriela VarellaProducer -
Gustavo AlmeidaExecutive Producer -
Gustavo CyrilloClient Services -
Gustavo NanesInnovatin & Technology -
Henry GomezVP, Strategic Planning -
Ian LeiteDirector -
Ivan CalleVP Executive Creative Director -
Jade SolanoMarketing Communication Analyst -
Jean ZamprognoExecutive Creative Director -
Joana PlautzArt Director -
Jorge JacomeCreative Director -
Juliana ChediacClient Services -
Juliana CuryMarketing & Innovation Director -
Leonardo NichidaEditor -
Letícia BritoRTV -
Letícia CacaceProducer -
Lucas SilvaCopywriter -
Luccas OliveiraExecutive Producer -
Marcelo PascoaHead of Brand Communications -
Marcia MendonçaHead of Media -
Mônica AndradeRTV -
Nicole BonaniAudio Client Services -
Pablo MiroVP Growth Marketing -
Rafael GiorginoGroup Account Director -
Raphael MarianoAssistant Photographer -
Renata OliveiraMedia Team -
Rogério ChavesCreative Director -
Sailor StudioProduction Company -
Sylvia PanicoManaging Director, Globall COO -
Toni FerreiraHead of Innovation & Technology -
Victor FortesMedia Team -
Zubi AdvertisingAgency -
Daniela BombonatoExecutive Planning Director -
Luiz Felipe BragaArt Director -
Flávio Cherem GuimarãesRedator Júnior -
Pancho CassisCCO Global -
RENATA LEAOCreative Director -
Fernando PellizzaroGroup Creative Director -
Luis NúñezAssociate Creative Director -
Marlus Lauacd -
Cannes Lions Winners 2022 -
Rouse RafaelaEditor -
Oliver Ehmig VArt Director -
Edgard GianesiExecutive Creative Director -
Daniel PacknessBrand Manager