ABOUT

According to UN studies one out of three women claims to have suffered from gender violence, worldwide. Specialists say that one of the main problems is that they are afraid to report it on time. Therefore, Movistar, one of the largest telephone companies in Latin America, decided to develop a campaign in order to create awareness and provide people with a Government telephone line to report gender violence.
We created María’s message, a WhatsApp voice message that changes if it is heard aloud or next to your ear.
If it is aloud it sounds in stereo and a complete positive and trivial message is heard.
But when you place the mobile phone next to your ear, it sounds in mono and several phrases of the voice message disappear. The meaning changes and all you hear is a request for help.
The whole idea goes behind a metaphor: when we listen to someone closely we listen to the truth.