ABOUT

I was tasked with creating some teaser content for a new Clothing Brand Start up. They had a basic logo but no real content to start launching their ideas with.
They needed some juicier content to start to show to investors and developers so they came to me for help!

After I had created a 3d logo I could then begin playing around with some tests.
I began with X-Particles, a great plug-in for Cinema 4d that allows you to create advanced particle systems for use with Liquids, Gasses and Cloth.
As there were no exact ideas here I just began to play around with settings, textures and Environments to see what sort direction we’d like to head towards.

After a lot of testing with the cloth, they decided they wanted to brighter, more natural environments to work with.
They wanted the logo to be more prominent and they wanted the cloth to be more involved and yet less distracting so I began to move to more focused tests.
I then went back to Cinema 4d to create some more ideal cloth/logo tests and this is what I came up with!