Daniel Kennington
Creative Lead
ABOUT
When Burger King set out to create a new, ownable, flavour-forward look for its main menu items, the brand knew it had to be craveable. Blending type and illustration, JKR’s packaging uses custom type to evoke the soft juiciness of Burger King's flame-grilled menu. Paired with unique ligatures and swashes in the custom Flame Bold typeface, the branding oozes juicy, mouthwatering personality — before customers take their first bite.
MADEIT CREDITS
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Restaurant Brands InternationalClient
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Bryce BarnesDesigner -
Carolyn McKeownMarketing Manager -
Chris FrostMotion Designer -
Christian WidlicCreative Director -
Christopher AllenStrategy Director -
Daniel StettnerSenior Designer -
Danny ScheyerBrand Writer -
Gavin MayHead of Strategy -
Izzy TaaffeSenior Account Manager -
Jackie RodriguezDesigner -
Jackie SumskyGlobal Communications Manager -
JiYoon ChaSenior Designer -
Joe SchottSenior Copywriter -
John ColónSenior Production Designer -
Jones Knowles RitchieDesign Agency -
Justin FinesDesign Director -
Linda StrongImplementation Designer -
Lisa SmithExecutive Creative Director -
Mari JulianoPhotographer -
Mat Brown3D Visualization Director -
Miguel AltagraciaSenior Production Designer -
Miles NewlynType Designer -
Morgan DoffCopy Director -
Regina PunoSenior Designer -
Stephen KwartlerPrint Production Director -
Taylor ChildersSenior Designer -
Daniel KenningtonHead of Motion -
Winston DukeMotion Designer -
Amy MawMarketing Director -
Owen McAleerAccount Director -
Tosh HallGlobal Chief Creative Officer -
Sara HymanCEO North America -
Jenna PortelaGroup Account Director -
D&AD
