Daniel Kennington Creative Lead

ABOUT

Burger King's new logo had to be universally craveable: from delivery apps to kiosks and digital menu boards to the future. Jones Knowles Ritchie did it Your Way with three distinct approaches. The main logo sandwiches Burger King between two buns, using a custom, juicy typeface. A new favicon creates flavour from the mashup of B and K. And a custom word mark is used for horizontal executions. The total rebrand garnered 1.1b impressions in five days, had 98% positive sentiment and increased visitation intent by 39%.

MADEIT CREDITS

  • Restaurant Brands InternationalClient
  • Bryce BarnesDesigner
  • CachetejackIllustration
  • Carolyn McKeownMarketing Manager
  • Chris FrostMotion Designer
  • Christian WidlicCreative Director
  • Christopher AllenStrategy Director
  • Colophon FoundryPhotographer
  • Daniel StettnerSenior Designer
  • Danny ScheyerBrand Writer
  • Gavin MayHead of Strategy
  • Izzy TaaffeSenior Account Manager
  • Jackie RodriguezDesigner
  • Jackie SumskyGlobal Communications Manager
  • JiYoon ChaSenior Designer
  • Joe SchottSenior Copywriter
  • John ColónSenior Production Designer
  • Jones Knowles RitchieDesign Agency
  • Justin FinesDesign Director
  • Linda StrongImplementation Designer
  • Lisa SmithExecutive Creative Director
  • Mari JulianoPhotographer
  • Mat Brown3D Visualization Director
  • Miguel AltagraciaSenior Production Designer
  • Miles NewlynType Designer
  • Morgan DoffCopy Director
  • Regina PunoSenior Designer
  • Stephen KwartlerPrint Production Director
  • Taylor ChildersSenior Designer
  • Winston DukeMotion Designer
  • * Daniel KenningtonHead of Motion
  • * Amy MawMarketing Director
  • * Owen McAleerAccount Director
  • * Tosh HallGlobal Chief Creative Officer
  • * Sara HymanCEO North America
  • * Jenna PortelaGroup Account Director
  • * D&AD

Who pooled - Logos, Your Way