Daniel Kelly Chief Creative Officer

ABOUT

This year’s campaign is the result of combing through hundreds of hours of Friends and The Office to create two new episodes. Re-edited to tell the story of Joey’s ignorance in the face of Chandler’s HIV diagnosis (Friends) and a toxic office environment when Oscar discloses he lives with HIV (The Office). These story lines shed light on HIV stigma and how the disease impacts friendships and workplace relationships.

MADEIT CREDITS

  • Casey HouseClient
  • Aaron NilsenAccount Team
  • Ana Segurajauregui SanchezArt Director
  • Ashley BelfastAccount Team
  • Bensimon Byrne TorontoAgency
  • Cam HarapiakDesigner
  • Dan KellyEditor
  • David MuellerCreative Director
  • Debbie ChanCreative Director
  • Denise RoyAccount Team
  • Dov AtlinUser Experience Designer
  • Eugene MakhouleenData Scientist
  • Fiorella MartinezArt Director
  • Gints BruverisCreative Director
  • Grayson Matthews / TorontoMusic Production Company
  • Jackie KleinbergAccount Team
  • Jessica LerouxAccount Team
  • Jessie SorellWriter
  • John HottsCreative Director
  • Jordan LaneAccount Team
  • Joseph BonniciExecutive Creative Director
  • Kaitlin CoppAccount Team
  • Kurt KrummeChief Digital Officer
  • Lauren BaswickAccount Team
  • Matthew ValenzanoWriter
  • Michelle PillingProducer
  • Mikhail PetrenkoDirector Of Photography
  • Naomi SklarAccount Team
  • Narrative / TorontoPR Agency
  • OneMethod / TorontoOther
  • Rebecca MilnerSocial Media Manager
  • Sarah SantarossaAccount Team
  • Sarah SpenceAccount Team
  • Sharon YokoyamaProducer
  • Tim PientaEditor
  • Tom WestinDirector
  • Tony KoutoulousAccount Team
  • Tyson KuteyiDirector
  • Vlad NikolicSound Designer
  • Will DellAccount Team
  • * Cannes Lions Winners 2021
  • * Studio Twenty SixStrategist
  • * Daniel KellyAgency

The Hiv+ Episodes "Losing Friends"

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