Daniel Humphry
Writer / Creative Director
ABOUT
Creative Director – Concepts, Tagline, Scripts
A story-led campaign series for the brand relaunch of LUX*, a contemporary luxury hotel group.
Working alongside director Ben Perry I developed concepts, story and tags for the campaign, before scripting three short films that capture the spirit of celebration and coming back together.
The films played across targeted socials and digital spots, with corresponding print ads ran in Vogue, Monocle, and CN Traveller.
Agency: Matter of Form
Production Studio: Made By Stella
Back to Life Extraordinary – TVC project
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Anastasia Domash
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