Daniel García De Paz Head of Creative

ABOUT

We innovated a brand experience that had never changed worldwide since its industry was born: purchasing airline tickets. With Aeromexico's "People are the Places", now people can buy personalized tickets where they are the origin and the people they visit are the destination (e.g. from Jhon - to Anna), opening, by the way, millions of destinations. A disruptive business idea that transforms a historical geography-limited experience into a human-centered one, revamps the journey of buying flight tickets and aims to become a standard in the industry by building a brand experience that demonstrates Aeromexico's positioning: the airline that unites us.

AWARDS

Cannes Lions - Gold
Cannes Lions - Shortlist
El Ojo Silver
EPICA Award - Silver

MADEIT CREDITS

  • AeroméxicoClient

Who liked - People Are The Places