Daniel García De Paz Head of Creative

ABOUT

Comex, the leading paint brand in Mexico, has a catalog of 2,400 colors.
A difficult variety to appreciate. That is why we set out to create a new way of showing them.
Using a life-size canvas: the streets of Mexico. And we made it available to the whole world through Google Street View. One of the tech giant's biggest products with over a trillion
users.

AWARDS

Cannes Lions - Bronze
Cannes Lions - Gold
Cannes Lions - Shortlist
Círculo Creativo de México Gold
Círculo Creativo de México Grand Prix
El Ojo Gold
El Ojo Silver
WPPED Cream

MADEIT CREDITS

  • PPG COMEXClient
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