ABOUT

Diario de Mexico’s newspaper redesign.
DIARIO DE MÉXICO
After 5 years (of its first redesign) and a careful analysis of new informational and readership needs, Diario de Mexico renews itself with a fresh look, and a lighter, content rich product, with new sections and the fusion of its Mexican and US brands (which share 40% of their information). Friday edition has a reversed color logo for the newspaper as well as for special editions.

Key content issues where solved during the redesign:
• NEW LETTERHEAD WITH GREATER STRENGTH AND WEIGHT ON FRONT COVERS
• MEXICO‘S AND US COVERS HAVE DIFERENT NEWS CONTENT BUT IS DESIGN STYLE REMAINS THE SAME
• MODULAR DESIGN HELPS THE CONTENT TEAM CREATE COVER OPTIONS IN LESS TIME. DIARIO DE MEXICO‘S BRAND ALWAYS STANDS OUT EVEN WITH A BIG PICTURE
• BRIEF AND LAST MINUTE INFORMATION GOES TO A SECTION CALLED FAST-TRACK
• STRONG ENFASIS ON PHOTOGRAPHY IS ONE OF THE KEY ELEMENTS IN THE NEW REDESIGN
• SINCE ISSUES (MEXICO AND US EDITION) SHARE 40% OF THEIR INFORMATION, MODULAR DESIGN ALLOWS EASY CONTENT MODIFICATION.