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Auto Atención (Self Service) identity for Telcel stores in Mexico.
Last year we were commissioned to work on a visual identity for a leading company in Mexico (Telcel). Many of their mobile custumers went to their stores (Customer Atention Centers) to make simple transactions that could be made on their ATM machines instead of waiting in line for personal attention but not all the stores had the space or were able to instal the ATM machines and most were just scared to use those big machines (mostly adults). With that in mind they came with the idea of creating a project (store kiosks) very visible in the stores, smaller in size and easier to use that would help people make around 15 simple operations without having to wait in line for personal atention.