ABOUT

Selling our Digibus package as an opportunity for Campo Viejo to run their campaign on, Exterion Media were also given the task to amend and develop their creative to fulfil the potential of the OOH asset.

This was tasked to myself to artwork the creative to fully wrap the bus and Dan Cashman to create various digital elements featuring the names of stops on the bus' route. These digital pieces of artwork would appear on the screen when the bus is in that location (triggered by geo-location data) making the campaign work further.

What makes this vinyl bus wrap special is that I had the idea from the campaign's creative to partially cover the windows which had never before been done on this bus asset making it a OOH media first. The creative features confetti bursting from the bottle which then proceeds to burst onto the windows.