Daniel Borghesi
Creative Director
ABOUT
Introducing the ‘Out of Here Out of Home’.
To celebrate CommBank’s new Travel Booking feature, we flew Johnny G of John’s Famous (NY’s most iconic hot dog vendor of 40+ years) to Melbourne to serve his signature dogs and 'pushcart sauce' inside a billboard - bringing the world closer to Aussies than ever.
It all began with this video from Chris (hot-dog-vlog royalty) announcing Johnny G was leaving Times Square after 40 years.
Then, we announced a three-day, immersive out of home in Melbourne’s CBD, giving thousands of Australians a real taste of NYC, without leaving the country.
Back to Out of Here OOH project
Darren Seddon
Art Director, the corner shop
Australia
Tanya Be
Branding Designer, Tanya Be Branding
Spain