Daniel Borghesi
Creative Director
ABOUT
Everyone becomes a sole trader for the work. Not for the work work.
What is work work?
Work work is the work regular work creates. Invoicing. Taxes. Admin. All that stuff.
So we launched SOLO by MYOB. An app for sole traders that took care of all that. Like magic. Then coined the new phrase ‘work work’, through comedian Tom Cashman.
Which really took off. Like magic.

Back to Do Less Work Work project
Jane Kott
Creative Director, goodloan.ai
United States
Sofia Valova
Brand Designer, Freelance
Spain
Victoria Mytnik
Branding Designer
United Arab Emirates
Maria Kulichkova
Brand & Packaging Designer, Masha Kulichkova
France
Serghei Vetrov
Film director, motion designer, video editor, self-employed
Moldova
Anastasia Domash
UI/UX & Web Designer, Freelance
Belarus
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Anastasiia Zaesenok
2d Animator, Illustrator, Freelance
United States