ABOUT

Task
Bosch wanted a TTL campaign to include TVC, social media, POS and sponsorship and experiential opportunities to promote and raise awareness of their pressure washers in a market firmly dominated by Karcher.

Solution
'It's turned out nice again' was my answer to their brief. It came about through my own experience using a pressure washer watching the grimy and green patio furniture turn back to looking new after a long cold and wet winter outside, something I believed anyone who has used a pressure washer can relate to. This also led to the thought of playful or indeed accidental patterns made from the powerful jet spray and incorporated this into the creative as you can see in the billboard and the TVC storyboard above where the dad gets creative marking out a football goal post on his garden fence.