ABOUT

Mixing affordable luxury with utilitarian detail, Zara’s refillable beauty line was created to stand apart from other brands. Deconstructing the ‘Z’ of the Zara logo revealed a signature slant that was used throughout all the packaging. Palettes were designed with a versatile, removable tray system, the lipstick case accommodated three products, and the stiletto case could be used for lip or eye products. The ambitious beauty launch combined luxury, affordability, and responsibility, resulting in a uniquely interactive experience for the user.