D&AD London

ABOUT

In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage, with 77% of the country’s population supporting the change. The gay propaganda law, which passed in 2013, is also being practised in Russia. It criminalises representations of LGBTQIA+ community and has also encouraged a wave of hate crimes, including beatings, rape and torture. One year after the constitutional change, the film We Will Become Better was released to challenge these offensive portrayals of same-sex relationship, guided by a simple message: Love is everyone’s right?

AWARDS

D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil

MADEIT CREDITS

  • LGBT Network RussiaClient
  • Alexandra GaliusLine producer
  • Andrei GubaidullinExecutive Creative Director
  • Andrey NikolaevDP
  • Andzej GavrissDirector
  • Daddy’s film ProductionProduction
  • David GesslbauerEditor
  • Egor SolomatinExecutive producer
  • Evgeny PrimachenkoCopywriter, Creative Director
  • Felix BondarevMusic
  • Gijs DetermeijerAssociate Producer
  • Julija Fricsone-GavrissProduction Designer
  • Marizov MikhailExecutive producer
  • Ulia PetrovaAssociate Producer
  • D&AD
  • VoskhodAdvertising Agency
  • SpotProduction
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