D&AD London

ABOUT

The next generation of drinkers needs a next generation drinks brand to match, whose products are made with environmental consciousness and sustainability in mind. With its poetic name, Tread Softly evokes a sense of eco-awareness and sustainability, whilst echoing the aromatics and botanical flavours of the gin. The semiotics were delicate and considered: a daring, restrained approach, but with a powerful shelf presence. The 100% recycled glass bottle, a paper seal replacing a plastic capsule, and minimal paper usage all aligned with the brand’s sustainability ethos.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Fourth Wave WineClient
  • Anita BurroughHead of Production
  • Lloyd RichardsSenior Artworker
  • Margaret NolanDesigner
  • * D&AD
  • * DenominationDesign Agency
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