ABOUT

The packaging needed to capture the character and work of the brand, including showing the care it takes when it comes to the product: pistachios. The design also had to bolster the brand image using a graphic language that would stand out in its category. Illustrations showing everyday behaviours were created to make the brand feel more accessible, and were wrapped around the packaging so that customers could follow a story as they rotate the bag. The graphic system was designed to allow the brand room to continually create new illustrations and scenarios.