D&AD
London
ABOUT
To draw attention to the music industry’s mental health crisis, Rethink Canada used artificial intelligence to create new songs by members of the 27 Club, a group of legendary artists who all died at just 27 years old after battling mental health issues like anxiety, depression and addiction. The Lost Tapes of the 27 Club showcases the music that greats like Cobain, Hendrix, Morrison and Winehouse could have created had they gotten the support they needed.
AWARDS
D&AD Award - Graphite Pencil
MADEIT CREDITS
-

Over The BridgeClient
-

Aaron StarkmanChief Creative Officer -

Ace PivaExecutive Director -

Alex BakkerDesigner -

Aliz TennantStrategy Director -

Dave GaudetAudio Engineer -

David Fraser WinsbyBroadcast Producer -

Devin BoninAccount Manager -

Elsie BlackmanAccount Manager -

Hans ThiessenCreative Director -

Ignacio FlorezEditor -

Jake HopeArt Director -

Ken MalleyDeveloper -

Leia RogersExecutive Creative Director -

Leigh O'NeillEditor -

Morgan TierneyExecutive Creative Director -

Rethink CanadaAdvertising Agency -

Sean McDonaldChief Strategy Officer -

Sean O’ConnorArt Director -

Steve LamDeveloper -

Terri WintersBroadcast Producer -

Thomas McKeenEditor -

Wave ProductionsAudio Production Company -

D&AD
Back to The Lost Tapes Of The 27 Club project