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The ocean plastics crisis has reached a tipping point. SC Johnson created The Blue Paradox, an immersive interactive experience in London that promised to protect one square kilometre of ocean for each person who attended. Built inside the largest shopping centre in Europe, the mesmerising multi-room spectacle took visitors deep beneath the surface of the ocean plastics problem. This underwater world of living, breathing data was the first of its kind, and inspired people in attendance and millions more on social media.