D&AD
London
ABOUT
For the Tokyo 2020 Paralympic Games, Channel 4 flipped its now-iconic 'Superhuman' line on its head, and instead told the human story of the Paralympians with its Super. Human. campaign. 4creative commissioned a blind and hearing-impaired photographer to capture behind the scenes shots and portraits of the Paralympians during the campaign hero film shoot.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
-

Channel 4Client
-

4creativeAdvertising Agency -

Sam BakerProduction Assistant -

D&AD -

Ian TrehernePhotographer
Back to Super.Human. Portraits project