D&AD London

ABOUT

When disaster strikes, domestic violence increases, and the Canadian Women’s Foundation was bracing for a surge as Covid-19 made its way through Canada. There needed to be a way for victims to communicate during lockdown without being detected, and the answer came in the form of Signal For Help – a discreet one-handed gesture designed as a single continuous hand movement that's visible over video call. It involves holding your hand up to the camera with your thumb tucked into your palm, folding your fingers down and trapping your thumb in your fingers. The signal means 'reach out to me safely'.

AWARDS

D&AD Award - Graphite Pencil
D&AD Award - Yellow Pencil/White pencil

MADEIT CREDITS

  • Canadian Women's FoundationClient
  • Alison ParkeContent & Creative Coordinator
  • Andrea GunrajVice President
  • Ciara O'LoughlinContent & Creative Coordinator
  • David TotoPresident
  • Graham LangChief Creative Officer
  • Jenny GloverExecutive Creative Director
  • Joshua BurletonCommunications Manager
  • Juniper Park\TBWAAdvertising Agency
  • Kate HawkinsLead Public Relations Manager
  • Kevin KoDeveloper
  • Megan O'MalleyCommunity Manager
  • Nancy Rak-SwalesDirector of Integrated Production
  • Natalie TrivinoEditor
  • Nina BuisProducer
  • Rod ReanoEditor
  • Rubene DeSousaArtist
  • Sam BullisIllustrator
  • Sarah RuddlePR Senior Director
  • Savanah EbelingCommunications Manager
  • Steve VanGelderDeveloper
  • D&AD

Who pooled - Signal For Help