ABOUT

RIMOWA has always been defined by its Never Still ethos. RIMOWA owners Patti Smith, LeBron James, Rihanna and Roger Federer were called upon to help usher in a new era of travel and offer a message of hope in uncertain times. An original visual poem penned by Patti Smith anchored the global campaign, in her first ever piece of writing for a brand. Contextual excerpts of her words were also placed in iconic locations around the world, sparking a global conversation about what travel means in modern times and showing people that it was time to start moving again.