D&AD London

ABOUT

The names of the five Chinese herbal ingredients in Li Ming Zhi Yan were incorporated into an abstract image. The logo is visible in the grid design on the top of the box, which, when opened, reveals the name of each product as an animation. The design allowed customers to discover the characteristics of each product for themselves in an interactive way.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Li Ming Zhi YanClient
  • Lgao OengCreative Director
  • Li Ming Zhi YanCreative Director
  • Peng GaoDesigner
  • XiangaopengDesign Agency
  • YaQiong ZhouPhoto Editor
  • D&AD
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