D&AD London

ABOUT

The packaging for I (Eye) am MIKAN focused on the expressiveness of eyes and the emotional power of eye contact – so much so that it always keeps eye contact. In order to reduce food waste, imperfect oranges were given a special plaster so that they could still be sold.

AWARDS

D&AD Award - Yellow Pencil/White pencil

MADEIT CREDITS

  • KadoyaClient
  • Koichi SugiyamaArt Director
  • MaruDesign Agency
  • Minako EndoDesigner
  • Taku KitanoProducer
  • Yuta NaruseCopywriter
  • D&AD
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