ABOUT

In HP’s campaign, Printed Trees, a single tree grows to the sound and rhythm of a piece of paper being printed from an HP printer. This then builds, visually and sonically, to more and more trees being ‘printed’ to a symphony of printer sounds, until an entire forest and its thriving ecosystem have been ‘printed’. The concept supported the fact that, with a HP+ printing subscription, real forests are regenerated with every page you print. In fact, by 2024, HP will have restored 200,000 acres of forest.