D&AD London

ABOUT

The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city. One problem, helmets have never become as popular as cycling itself. To combat this, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings.

AWARDS

D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil

MADEIT CREDITS

  • Danish Road Safety CouncilClient
  • &Co CopenhagenAdvertising Agency
  • Kristian EilertsenCopywriter
  • Kristoffer WintherFashion Art Director
  • new—landProduction Company
  • Ole HoffmannArt Director
  • D&AD
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