D&AD
London
ABOUT
Far Side of the Moon Mooncake drew on traditional customs and stories about the Chinese Mid-Autumn Festival to create an imaginative upside-down illustration world with humorous and absurd techniques. The illustration depicts people who live on the other side of the moon gathering with their relatives and friends to celebrate the Mid-Autumn Festival, portraying Chinese customs from a fresh perspective.
AWARDS
D&AD Award - Yellow Pencil/White pencil
MADEIT CREDITS
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Mandarin Oriental, MacauClient
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Dyno ProductionsFilm Direction -

Ieong Kun LamArt Director -

Zero YeungPhotographer -

D&AD -

Crystal LoCopywriter -

indego designDesign Agency
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