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The challenge:
Recreate the Rexona Dance Studio experience so that anyone, anywhere can experience the thrill of dance, even if they can’t attend a physical manifestation.

Solution:
Dance to Power campaign embraces positivity, culture and unity. It celebrates inclusivity and inspires the millennials around the world to take on the challenge and be creative with their dance moves. By doing this it reflects each and every single person’s energy into a positive and unique social and cultural worldwide experience. With that in mind “the Battery” encourages people to dance to power allowing everyone to transform their energy into sustainable energy used to charge their mobile devices and also experience the thrill of dancing as they go.