D&AD London

ABOUT

American luggage company Away believes that travelling improves people. Over the past two years, however, travel took a backseat while the US dealt with racial injustice, political corruption and a global pandemic. For last year's 4 July celebrations – typically a day of national pride – Away ran a full-page print ad in The New York Times inspiring Americans to become better people by actually leaving America.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • AwayClient
  • Adam MarzecCopywriter
  • Alexis PagisVice President Brand Marketing
  • Dippin SauceProduction Company
  • Hallie VonAmmonSenior Brand Manager
  • Julie MathenyCreative Director
  • Justin TangAssociate Design Director
  • Laura LepreDirector of Production
  • Marcus JohnstonCreative Director
  • Nate BlowersDesign Director
  • Selena KalvariaChief Marketing Officer
  • Tim RoanExecutive Creative Director
  • D&AD

Who pooled - 4th of July New York Times Ad