D&AD
London
ABOUT
It has been 76 years since the end of the war, and history is gradually being forgotten. In 2021, the Nuclear Weapons Convention came into effect. Yet Japan and countries who have nuclear weapons have not announced their participation, and more than 13,000 nuclear weapons still exist in the world. The advert illustrated that nuclear weapons are not a problem of the past but of the present, and that it's an issue that involves everybody.
AWARDS
D&AD Award - Yellow Pencil/White pencil
MADEIT CREDITS
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Nagasaki ShimbunshaClient
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Dentsu TokyoAdvertising Agency -

Hiroaki EguchiProducer -

Masanobu TakamuraProducer -

Mitsuhiro HayashidaCopywriter -

Nagasaki ShimbunArt Director -

PlugDesign Agency -

Rio EbatoArt Director -

Sakura TakasakaDesigner -

Tomoyuki TorisuCopywriter -

Yoshihiro YaritaDesigner -

D&AD
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