D&AD London

ABOUT

Designed for Apple Watch Series 7 and inspired by the passage of time, the Contour watch face gradually changes throughout the day to highlight the current hour. Custom numerals fit the Apple Watch display and transition seamlessly from one hour to the next. When the wrist is raised, the numerals dynamically grow into focus and recede into a quiet, uniform composition when it's lowered again. Turning the crown navigates through the variable weight axis offering a glimpse into the past and future. Regular and rounded type styles can be personalised to complement the colours of Apple Watch bands.

AWARDS

D&AD Award - Yellow Pencil/White pencil

MADEIT CREDITS

  • AppleClient
  • AppleBrand
  • Apple Design TeamDesign Agency
  • D&AD

Who liked - Contour Watch Face