D&AD London

ABOUT

For Dry July, alcohol-free drinks brand AF Drinks wanted to make sobriety easy AF and funAF. So, the brand created a pack containing 31 alcohol-free drinks, one for each day in July. If it had been June, a standard box would have worked, but with there being 31 days in July, it required a special design that would accommodate 31 drinks.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • AF DrinksClient
  • Arch MacDonnellDesign Director
  • Frith ArmstrongAgency Producer
  • James HurmanCreative Strategist
  • Kris TealeHead of Operations
  • Matt JohnsCustomer Director
  • The Tuesday ClubAdvertising Agency
  • Thomas AscheGraphic Designer
  • D&AD
  • Nick WorthingtonCreative Director
  • Lisa KingmanFounder
  • Carla EdwardsDesign Agency
  • Billy WorthingtonCreative

Who pooled - AF Drinks