D&AD London

ABOUT

Decathlon, the world's largest sports retailer, is on a mission to democratise sports. The brand created Ability Signs, a design programme that aims to change the International Symbol of Access forever. The initiative started in Decathlon parking lots and spread to its Canadian stores, before going global. Since the icons are available for everyone to use, professional sports teams opted in, as well as competitor brands. The signage system was even used across Paris to create more than 20 new accessible parking spaces.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • DecathlonClient
  • A.J. MerrickAgency Producer
  • Aaron StarkmanChief Creative Officer
  • Aïcha DialloAccount Manager
  • Alex LefebvreGroup Account Director
  • Cadu RochaStudio Production Artist
  • Claudia BarberioDesigner
  • Jaylone LeeChief Communications Officer
  • Johanne PellandAgency Producer
  • Katia DupuyAgency Producer
  • Leigh O'NeillEditor
  • Maeva ReffoAdvertising Manager
  • Manuela ComteAdvertising Manager
  • Marie-Lou BlaisContent Lead
  • Maxime SautéArt Director
  • Meredith MontgomeryLead Public Relations Manager
  • Mike DubrickExecutive Creative Director
  • Nicolas QuintalExecutive Creative Director
  • Pascal RouthierDirector of Strategy
  • Raphaëlle RousseauExecutive Producer
  • Rethink CanadaAdvertising Agency
  • Rose NapoléonAccount Manager
  • Ryan CookishArt Director
  • Samuel BonneauAgency Producer
  • Sara LemmermeyerLead Public Relations Manager
  • Sarah LongpréAgency Producer
  • Sean McDonaldChief Strategy Officer
  • Simon Ronny LebrunDirector
  • Steph Walker-WellsAgency Producer
  • Steve LamDeveloper
  • Terri WintersInteractive Producer
  • Todd HarrisonInteractive Producer
  • Xavier BlaisCopywriter
  • D&AD
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Ability Signs

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