ABOUT

Olly Picante is a conceptual campaign bringing heat to the wellness aisle. Bold flavor. Bold attitude.
???? Runner-Up, Pro Category, Young Shits Advertising Club, Dec 2025.

Problem
​The wellness category is saturated with brands that feel minimal, clinical, and emotionally flat. Everything looks calm, but nothing feels alive.

Insight
​While wellness brands became quiet and beige, Latin culture has always treated heat as healing, physically, emotionally, and spiritually. What the industry calls “spicy” is already medicine in Latin traditions.

Solution
​Olly created Pero Piquante, a Latin-led wellness gummy built around the idea that healing should activate the body, not mute it.