ABOUT

British Gas wanted to become a national treasure again. So they set themselves the objective of working ‘smarter' for their customers.

To do this, they needed to communicate exactly how they were working smarter. So we created ‘smarter cubes’ as a visual representation for each of their smarter ideas. This gave us a platform to announce each of the smarter ways in advertising, web banners and on the 100 Ways Of Smarter website.