ABOUT

CHALLENGE
Create a memorable, versatile campaign for TDK’s new durable DVD’s.
IDEA
These humorous, irreverent guides demonstrated to young ‘content creators’ just how much use and abuse TDK’s Scratchproof DVDs could take. An adaptable campaign that ran as full pages, strips and animations across Europe in all manner of formats, media and languages. And picked up several global advertising awards such as Epica and Eurobest.

Strategy / Campaign Development / Production / Art & Copywriting / International Adaptations / Production.