ABOUT

CHALLENGE
Develop a ‘feels good / tastes better’ website for the Sjostrand Coffee Company, using the existing image bank.

IDEA
Compact, convenient and ideal for a quick cup of barista quality coffee, coffee capsules seemed to be the quick, fuss free alternative to filters and brewing. Unfortunately, the aluminium coffee capsules were everywhere and weren’t going anywhere….apart from land-fill.

Sjostrand capsules are made from plant fibres, produced by sustainable energy sources. Filled with (delicious) 100% organically grown Arabica coffee, they’re completely compostable becoming soil in just 23 weeks. They don’t need to go to a special recycling plant or a ‘collection point’.

The new site needed to position the brand as balancing barista flavour with impeccably green credentials. ‘Taste not waste’ was the perfect summary of the proposition and set the tone for the rest of the site.

VN SERVICES
Coding / Copywriting / Design & Art Direction / Transcreation / Digital Production