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Is building a brand a science or is it an instinct? Lose the road maps, ditch the decks and pull the plug on the post-it note parties. Instead, trust your (or your agency’s) creative intuition. In a world of studio sets, ‘me too’ lifestyle images, SEO saturation and incredible interiors, we went ‘exterior’ for The Albion Bath Company and carried bathtubs onto sea shores, into forests and city squares. A fun tone-of-voice and inspiring photography got the baths onto the radars of Set Designers, Art Directors, Stylists and Film Producers. Resulting in requests for them to star in Newspapers, Magazines, TV Shows, Retail Displays, Music Promos and even Hollywood films. So our client and their customers could share a bath with A-List stars like Natalie Portman, Meryl Streep, Cameron Diaz and The Netherland’s own, Anna Drijver. Unlike the big bucks spent by Apple, Omega, Heineken etc. - the products placed themselves.