ABOUT

CHALLENGE
Generate Awareness & Position Penn Sea Fishing Reels in the UK market.

IDEA
Penn are the precision engineered fishing reels Steven Spielberg cast to take on “Jaws” (you can see them in the original Hollywood film). Confident copy, evoking craftsmanship of a bygone age justified their premium price point. Shot cost-effectively with a luxuriant ‘object d’art’ style and produced ‘in-house’ (well ‘in-a-barn’ actually). The campaign ran in the UK for several years.

VN SERVICES
Strategy / Campaign Development / Art & Copywriting / All Production – Photography.