Dan Mawdesley Creative Director

ABOUT

CHALLENGE
Develop a distinctive, cost-effective look & feel & digital comms kit.

IDEA
Primarius produced strong, sturdy, durable bikes capable of dealing with narrow city streets, wet cobbles, icy tram tracks and anything the unpredictable Dutch climate could throw at them. Sadly, the company’s refusal to use cheaper metals and imported parts ultimately lead to its demise. But Primarius has recently been relaunched as a high-end, hand-built bike brand, hence the confident, uncompromising tone-of-voice.

VN SERVICES
Strategy / Digital Design / Art & Copywriting / Production.

MADEIT CREDITS

  • Primarius BikesClient
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