ABOUT

CHALLENGE
Launch Nikon’s new class leading camera across Europe with an inspiring idea. One that appeals to an audience already adept at basic photography and who want a camera that will help them push their existing skillset.
IDEA
“But it’s a beautiful day for photography” demonstrated those with an ‘eye’ could capture great shots, even in appalling weather conditions. When Canon and other brands were focused on functionality, our work for Nikon celebrated the artistry of photography. It ran in Print, Digital, Exhibitions, In-Store, multiple languages and resonated with aspiring photographers across Europe.
WHAT I DID:
Strategy / Campaign Development / Art & Copywriting / International Adaptations / Production.