Dan Mawdesley
Creative Director
ABOUT
Brief:
Boost sales of INOV8 trail products, specifically the TRAILFLY.
Communication MUST build a distinctive position for INOV8. Alongside this we should sell the aspiration of a trail lifestyle. Edgy/PR/talked about and positive - play on "getting high" across all platforms.
Idea:
Utilise the language associated with artificial athletic enhancements from the legal to the illegal, without being obvious, crass or cringe worthy. Celebrate the trail running prowess using 'caught in the moment' photography.
MADEIT CREDITS
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Inov8 Trail Running ShoesClient
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Ryan EdyPhotographer -
Dan MawdesleyCreative Director, Copywriter, Art Director
Back to Find Your Natural High - Inov8 Trail Running Shoes project
Victoria Mytnik
Branding Designer
United Arab Emirates
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Ayman Zahid
Graphic Designer, Freelance
United Kingdom