ABOUT

CHALLENGE
Develop a versatile product campaign based on the brand story.
IDEA
Since the 1930’s, Emma Safety Shoes have been hand made in Limburg in the South of Holland. Originally, the safety shoe company was established to provide injured miners with continued employment. Today, the company has grown into one of the largest safety shoe brands in Europe, producing protective and performance footwear for every occupation in every industry from farmers to firemen to food-workers. This campaign highlighted the shoes’ industrial heritage and the unforgiving working conditions of those that wear them, is there a better product testimonial?
VN SERVICES:
Campaign Development / Art Direction & Copywriting / Production.