ABOUT

Sofology’s tasked Red with bringing to life its vision: to create a world for discerning people.

We created a high impact, bold campaign to bring to life who and what the Sofology stands for… The Fussy Ones.

Say hello to Sofology’s new Head of Fusstomer Experience – Craig Revel Horwood.

Campaign included engaging social content to launch Craig, plus supporting research around people’s design demands in their homes.

Results: 269 pieces of coverage with an editorial OTS of 269M and 1M+ social views on the content. Not forgetting a broadcast segment on Loose Women. Coverage had 100% positive sentiment and Sofology message inclusion.