ABOUT

To launch PS5, PlayStation took over Oxford Circus, transforming the traditional circle roundels into squares, triangles & crosses, the classic shapes of the Playstation controller. The campaign has taken the internet by storm & established PS5 as THE entertainment launch of 2020.

In collaboration with TfL, MediaCom and Diva Agency.

Results:
- 960million media impressions – 106 million in first 24 hours
- Trended on Twitter and lead story on Reddit
- Image reveal on owned channels generated 9million organic impressions alone.
- PlayStation’s most successful UK console launch of all time achieving a 69% market share.