ABOUT

Challenged to launch Zopa’s new account, Biscuit, to the masses, we created the world’s first edible bank card – made entirely of biscuit and fully functional and brought restaurant critic Grace Dent on board to lend her signature wit.

The campaign was amplified by a roster of influencers and grounded by a consumer research story that powered an impactful editorial and social media launch.

Results: 400+ pieces of earned coverage including sparking conversations about money on Loose Women, Daily Telegraph, Daily Express, Mirror, Daily Mail and The Sun, with an OTS of 256M.